Creative Difference by IDEO
The Creative Difference Dashboard
OPPORTUNITY
Leverage IDEO's credibility in creativity and innovation process to develop a tool to help leaders build advocacy using data, focus their efforts, and empower their teams to take concrete action towards a more creative and engaging organization.
VALUE PROP
Helps leaders who know they need their team to become more customer-centric and creative to develop differentiating solutions, but struggle to know where to focus, and how to nudge behavior change within their teams.
More frequently: GMs, BU leaders, product leads
My Role
Senior Design Lead. Lead end-to-end design process from user research, prototyping, testing to implementation with PM and engineering team.